Jeff Lee - Copywriter / Screenwriter
The power of storytelling became clear during my teen years, while I was training as an acrobat in a local circus. I discovered you could capture attention and deliver a message by combining emotions, elements of surprise, and showmanship.
In my early 20s, I leveraged the same tactics to produce and direct adventure TV shows for my local station. The program was eventually picked up by a mainstream broadcaster, allowing me to work with national brands and advertisers.
Later on, I was recruited by ad agency SID LEE as a copywriter, where I developed branded content campaigns and influencer programs.
2002-2009
Producer / Director
Created and produced extreme sports TV series La Nouvelle École for VOX, La Virée for RDS, and the content platform Bombe TV. Collaborating with brands like Coors Light, Red Bull, Subway, and HGreg.
2009-2014
SID LEE - Copywriter / Content Producer
Had a blast working at this space camp of an agency on several accounts, including Videotron, Van Houtte Coffee, Cirque du Soleil, and Android. Writing campaigns for TV, radio, print, and web.
2015-2018
FREELANCER - Copywriter / Content Producer
Worked with national agencies and brands like Cossette, SID LEE, Republik, Tower Trip, GURU Energy, LUSH, and Red Bull.
2018-TODAY
ENGEL & VÖLKERS - Content producer / Sales
Working with architects, builders, and home sellers to bring multi-million dollar properties to market by creating original content, social media stunts, and brand collaborations.
I was also involved in the creation and production of the documentary series Vendeurs de Rêve, a real estate series for CRAVE, produced by Urbania.